The British Airways has launched a video full of comic relief to afford passengers and flight crews the needed calm in times of turbulence.
The video is studded with celebrities including, Sir Michael Caine, Olivia Colman and Joanna Lumley, among others, and has been rolling since beginning of July on the airline’s short haul flights.
In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.
The airline stated on Tuesday that the new film built on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen by customers nearly 25 million times.
It added that as with the first instalment, the new film brings together a collection of Britain’s most-admired celebrities to create a humorous video, while also helping customers take in important safety information.
According to the airline, the video promotes Flying Start, the global charity partnership between British Airways and Comic Relief which has supported over half a million children across the UK and some of the world’s poorest communities since launching in 2010.
British Airways’ Regional Commercial Manager for West Africa, Kola Olayinka, was quoted to have said: “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief.
“Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world”, Olayinka added.
As an elixir sequel to the new video, Flying Start saw a 20 percent increase in donations to Comic Relief after the first safety video was released.
It was learnt that through Comic Relief, Flying Start had been able to support over half a million children, in projects across the world, some of these include; The Nelson Mandela Children’s Fund in Johannesburg, Magic Bus in Delhi, Fight for Peace in Rio de Janiero, The Pendekezo Letu in Kenya, the Bolton Lads and Girls club and D2 Youth Zone’s in Newcastle.
The airline confirmed that the new in-flight safety video would start rolling on long hauls from August 1, this year.