Heritage Bank Plc has partnered MultiChoice Nigeria Limited, owners of the DSTV and GOTV brands, to boost Africa’s film industry with the sponsorship of the 2018 edition of the Africa Magic Viewer’s Choice Awards (AMVCA).
Divisional Head, Corporate Communications of Heritage Bank, Fela Ibidapo, said that the bank sponsored the programme to reposition Nigeria’s entertainment industry on the world’s stage.
He explained that the collaboration with Multichoice was in furtherance of the bank’s commitment to improving the performance of the nation’s entertainment industry.
Durotoye stressed that the bank prided itself in its ability to intervene in different sectors of the economy, remarking that the bank’s participation in the recent Nigeria’s creative summit has further given it a boost as it is now more committed to supporting the entertainment industry.
According to him, Heritage Bank is proud of the entertainment industry and will continue to stand by operators in it by supporting them and watch them grow.
He recalled that the bank had been partnering MultiChoice to bring the Big Brother Nigeria (BBNaija) to viewers across Africa and beyond.
In addition, he said that AMVCAthe bank sponsored the indigenous language category in movies and Television, particularly in Ibo, Yoruba and Hausa movies in a bid to promote the Nigerian culture, assuring Heritage Bank will always support anything that has to do with the Nigerian culture, which is its heritage.
The Africa Magic Viewer’s Choice Awards is Africa’s most prestigious celebration of film and TV talent behind and in front of the cameras.
The AMVCAs also represents the significant investment made by MultiChoice as a show of its commitment to the development of skills and talent on the continent.
The programme is based on general viewer’s choice across Africa who decides the winners by voting for the best movie and television producers in the continent.
There is a total of 27 categories, with seven categories open to public voting and 20 being categories to be decided by the AMVCA panel of judges.